Wayne P. Cooper, CFP®, ChFC®, CLU, LLM
Director of Advanced Planning
With more than 35 years of experience in the financial services industry, Wayne currently serves as Director of Advanced Planning for the South Florida Branch of Equitable Advisors, LLC. In his role, he oversees the branch’s overall Advanced Planning efforts, including business continuation and executive benefits planning, personal tax planning and estate planning for domestic and international clients. His approach to working with clients has always been rooted in the inspired words of Martin Luther King, Jr: “Power without love is reckless and abusive. Love without power is sentimental and anemic. Power, at its best, is love implementing the demands of justice, and justice, at its best, is power correcting everything that stands against love.” This speaks to the responsibility we all have to each other in everything we endeavor, and it has shaped his world view and approach to financial planning and wealth management.